About Sam…

Sam Antonen is one of the top Mental Performance Mastery Coaches in the UK.

Sam has worked with numerous clients all over the world (United States, Finland, Netherlands, Hungary to name a few). His clients have collected world championships, regional tournament championships and include Champions League athletes and Football World Cup runner-ups.

He has consulted with athletes across different sports including; 

Football/Soccer -  Edson Braafheid (Former Dutch International, Bayern Munich & Lazio Rome player),

American Football - Gardner Minshew (NFL Jacksonville Jaguars Quarterback & Former WSU QB)

Brazilian Jiu-Jitsu - Kendall Reusing (Multiple time Jiu-Jitsu World Champion)

NCAA D1 Champions, MMA Fighters and more...


In addition to his work with elite coaches and athletes, he has been mentored and trained as a certified Mental Performance Coach by Brian Cain, who is regarded as the top Mental Performance Coach in the world today – whose work has been well documented in countless professional journals, top media outlets, and college and professional sports teams and MLB, NFL, Olympic, NCAA, and UFC champions.

Sam has a background in Football/Soccer where he won multiple Finnish championships at youth level and is still an active competitor in Brazilian Jiu-Jitsu.

Sam has also held multiple leadership positions in one of the leading largest insurance companies in the UK.

As someone who doesn't just talk the talk but walks the walk, Sam will inform, instruct, and inspire you to a life of excellence – so you can be at your best when it matters most.